Brand Style Guides

Why have a brand style guide?

A brand style guide is a key document to have in helping your company communicate consistent visuals and messaging to their audience. Your brand style guide defines what your company's brand elements are and how they should be applied across marketing materials.

How do I create a brand identity guide?

To achieve better brand visibility and consistency, it's important to build brand identity guidelines.

What Are Brand Identity Guidelines

Set a Goal for Your Brand Identity Guidelines.

Define Your Users.

Choose a Format.

Determine the Contents of Your Brand Guidelines.

What are the 5 key features of a brand?

So here are what I consider to be the 5 key elements of a brand:

Brand Purpose.

Brand Positioning.

Brand Promise.

Brand Personality.

Brand Identity.

Why are brands so powerful?

A strong brand increases the value of your company, creates an identity and motivation for your employees, and makes it easier for you to acquire new customers. A brand represents how people know you (or your business), and how they perceive your reputation or the reputation of your company.

What makes your brand unique?

The purpose of branding is to make something unique. So, if you have a good branding, you're unique. Branding includes strategy, design, photography, copy writing, product styling, collateral, website and so much more. All these put together (in a cohesive and professional way) make your brand unique.

What are brand values

Brand values are a set of guiding principles that shape every aspect of your business. They're placed at the very core of your brand and are there to dictate your brand message, look and personality.